- Build a lifecycle layer for personalization using segmentation and experimentation.
- Develop automated campaign machinery for onboarding, activation, and win-back flows.
- Create and maintain a live product pitch for Sales, KAM, and CSM teams.
- Measure the impact of campaigns on daily engagement and user retention.
- Engage HR admins as a distribution channel to reach members.
- Coordinate product messaging across B2B and B2C segments and multiple countries.