Configure and maintain GTM, Meta Pixel, Google Ads conversion tracking, and related platforms Implement and QA event tracking across websites, CMS platforms, CRMs, and ecommerce systems Validate conversion events, UTMs, and attribution logic across platforms Integrate tracking with CRMs and systems such as HubSpot, Salesforce, Recruiterflow, or GoHighLevel Work directly in client codebases when tag managers are insufficient Implement and troubleshoot tracking in React and TypeScript environments Diagnose and resolve cross-platform data flow issues Test and verify all tracking implementations before handoff Produce clear documentation outlining setups, assumptions, and limitations Gather tracking requirements in partnership with account managers Communicate technical concepts clearly to non-technical stakeholders Proactively recommend improvements to tracking accuracy and reporting reliability