10+ years leading supply-side growth at consumer content platforms or multi-sided marketplaces. Experience scaling creator ecosystems from hundreds of thousands to millions. Deep experience at large creator platforms, understanding creator attraction, activation, and retention at scale. Strong understanding of content, formats, and distribution. Comfortable managing diverse teams and complex operations. Experience working with product teams to build creator tools and platform infrastructure. Track record growing marketplace revenue through creator monetization, commissions, or similar models.