Own client relationships through rapport, transparency, and results delivery. Develop strategic growth plans and execute them. Measure strategy effectiveness via regular reporting and audits. Leverage retail media activities to increase traffic and conversion. Identify incremental sales opportunities for clients. Develop annual budget recommendations and allocate funds. Create an annual marketing calendar with key drive periods. Use Pacvue technology to manage budget pacing and communicate trends. Prepare performance reports, analyze trends, and perform competitive benchmarking. Maximize retailer share, revenue, and profitability for clients. Create strategic retail media plans for new product launches. Report, analyze, and communicate with Pacvue and client management teams.