Paid Search Coordinator (Account Coordinator)

Proficiency in Excel/Sheets, including sorting, filters, vlookup, concatenate, pivot tables, text to columns, and conditional formatting Ability to pull reports from paid search platforms (campaign, keyword, audience, placement, device, etc.) Ability to implement tasks via Google UI, Editor, and other channel-specific platforms Ability to upload & edit campaigns, targeting methods, ads, keywords, placements, negatives Ability to create and edit campaigns, ads, and audiences in Facebook Understanding of SEM methodology Understanding of various metrics and their calculations (CPC, CTR, CVR, etc.) High-level understanding of levers to hit target goals

Run and format performance reports Implement account tasks and optimizations Build and upload campaigns Participate in and take notes during internal syncs, client meetings, and presentations Manage 2-3 accounts Learn DEPT® best practices for Paid Search Engine Marketing