Manage revenue and profitability targets across DTC, Amazon, and TikTok Shop Execute channel-specific growth strategies Monitor and optimize core KPIs Optimize site merchandising and online engagement Lead promotional planning, product launches, and seasonal campaigns Stay updated on new online store technology Oversee DTC site merchandising, product setup, and UX optimization Manage day-to-day operations on Amazon with agency partners Lead new product launches on Amazon Monitor Amazon account health, fulfillment, and inventory Manage TikTok Shop store health and product catalog Ensure inventory health for TikTok Shop Lead Product assortment and merchandising decisions on TikTok Shop Oversee project management on TikTok Shop Influencer and Affiliate programs Serve as liaison between departments on Ecommerce matters Ensure accurate forecasting, inventory management, and reporting Develop best practices, systems, and processes for growth Lead strategy, activation, and execution on Ecommerce matters within the Annual Operating Plan