Brand Partnerships Lead

6+ years of experience in brand partnerships, strategic alliances, or business development within the consumer, lifestyle, entertainment, or digital media industries. Proven track record of building and executing co-marketing, content, or experiential partnerships that drive measurable brand and business impact. Strong negotiation and relationship-building skills with senior brand, agency, and media stakeholders. Creative thinker with deep understanding of consumer insights, cultural trends, and storytelling through partnerships. Strong project management skills and ability to work cross-functionally in a fast-paced environment. Passion for Headspace’s mission and a genuine belief in the power of mindfulness and mental well-being. Experience working in health, wellness, lifestyle, or purpose-driven brands (preferred). Background in media, influencer, or entertainment partnerships (preferred). MBA or advanced degree in Marketing, Business, or Communications (preferred).

Support the development of brand partnership strategy and lead execution Identify and prioritize partnership categories Develop frameworks for evaluating partnership opportunities Monitor market and cultural trends Lead end-to-end partnership development (sourcing, pitching, structuring, negotiation) Co-create integrated marketing campaigns, co-branded content, and experiential activations Partner with internal teams to bring partnerships to life across owned and earned channels Build scalable playbooks for streamlined partnership execution Manage cross-functional alignment across Legal, Finance, Marketing, and Product teams Cultivate and manage a portfolio of key brand and media partners Build executive-level relationships with partner organizations Track performance and report on partnership results and insights Partner with internal stakeholders to ensure brand partnerships align with broader marketing and brand strategy Contribute to internal guidance and best practices Support creative development and storytelling for partnership announcements