Associate Director, AIO (AI + Organic Search)

6–10+ years in SEO/organic growth with real strategic ownership. Meaningful AIO/GEO work: adapting content, authority, and site architecture to win in generative search environments. Understand e-commerce deeply: PLPs/PDPs, category architecture, faceted navigation, reviews/UGC, and conversion pathways. Can run technical SEO end-to-end: crawling/indexation, canonicalization, schema, CWV, internal linking at scale, and migrations. Comfortable running experiments, dealing with noisy SERP dynamics, and making sharp prioritization calls. Hands-on awareness/familiarity with AIO tooling for research, prompt analysis, and content deployment, including: Profound, Bluefish, AirOps, SEMrush, FERMAT.

Build Darkroom’s AIO practice. Define methodology for AIO/GEO across e-commerce. Create scalable playbooks for technical SEO, information architecture, entity strategy, schema, content refresh, and programmatic page expansion. Establish testing cadence and measurement model for AI discovery. Own organic outcomes for e-commerce clients. Lead audits and drive roadmap execution. Partner with paid search, creative, and analytics teams. Build rigorous reporting on leading and lagging indicators. Translate SEO/AIO strategy into technical requirements and content strategies. Collaborate with technical team and QA to ensure releases protect indexing, templates, metadata, schema, internal linking, and performance. Drive changes across CMS/templates, navigation, faceting, product/category architecture, and content modules. Run AI-native research + prompt analysis + content deployment. Build AI-enabled workflows for briefing, content production, QA, refresh cycles, and internal link expansion.