Associate Director, AIO (AI + Organic Search)
Company:Darkroom
Location:Brazil, Portugal, Spain, Mexico, ET
Languages:English
Seniority level:Director, 6–10+ years
Experience:6–10+ years
Skills:
Artificial IntelligenceData AnalysisMachine LearningProduct ManagementGoogle AnalyticsJiraStrategyContent creationContent managementAnalytical SkillsCollaborationProblem SolvingSEORESTful APIsMentoringCritical thinkingResearchCross-functional collaborationDigital MarketingData analyticsDebuggingA/B testing
Requirements:
6–10+ years in SEO/organic growth with real strategic ownership Meaningful AIO/GEO work: adapting content, authority, and site architecture to win in generative search environments Deep understanding of ecommerce: PLPs/PDPs, category architecture, faceted navigation, reviews/UGC, and conversion pathways Ability to run technical SEO end-to-end: crawling/indexation, canonicalization, schema, CWV, internal linking at scale, and migrations Comfortable running experiments, dealing with noisy SERP dynamics, and making sharp prioritization calls Hands-on awareness/familiarity with AIO tooling for research, prompt analysis, and content deployment (Bluefish, AirOps, SEMrush, FERMAT) Bonus: ability to use BI tools to validate hypotheses and quantify impact
Responsibilities:
Build Darkroom’s AIO practice Define Darkroom’s methodology for AIO/GEO across ecommerce Create scalable playbooks across technical SEO, information architecture, entity strategy, schema/structured data, internal linking, content refresh systems, and programmatic page expansion Establish a testing cadence and measurement model for AI discovery Own organic outcomes for ecommerce clients Lead audits (technical + content + authority) Partner with paid search, creative, and analytics teams Ship through the Digital Products team Translate SEO/AIO strategy into clear technical requirements and content strategies Collaborate with the technical team and QA Drive changes across CMS/templates, navigation, faceting, product/category architecture, and content modules Run AI-native research + prompt analysis + content deployment Build AI-enabled workflows for briefing, content production, QA, refresh cycles, and internal link expansion