Support development of user growth strategy for advanced earn business Identify market and user needs, design product offerings, and work with product managers to implement and launch Initiate campaign and marketing proposals, and work with internal teams and external partners to deliver results Measure ROI of campaigns across channels and translate findings into actionable, data-driven recommendations Copywriting and proof-reading content pieces for announcements, social media, and communications Understand industry dynamics to guide and enhance user readership and following rate through content planning