Own Zenara’s full commercial strategy across B2B, B2B2C, and B2C channels. Develop scalable GTM frameworks for provider networks, payers, and enterprise partners. Build revenue models, pricing structures, and commercial forecasting. Lead cross-functional coordination between product, clinical, AI, operations, and marketing. Build and manage revenue pipelines for enterprise clients, partners, and patient acquisition channels. Drive full lifecycle revenue management — acquisition, retention, upsell, expansion. Set KPIs and dashboards for revenue performance, funnel metrics, and financial accountability. Manage P&L for the commercial and growth organization. Lead Zenara’s entry and expansion within US mental health & behavioral health providers, health plans & payers, employers & population health programs, and digital health platforms & care navigation companies. Build repeatable playbooks for enterprise sales and partnerships. Oversee all growth marketing, digital acquisition, brand strategy, and performance marketing. Build a strong demand-generation engine across online + offline channels. Collaborate with product teams to create product-led growth motions. Oversee content, campaigns, storytelling, and brand positioning in the US. Develop strategic partnerships with health systems, EMR companies, mental health networks, and digital health platforms. Negotiate commercial agreements, partner onboarding, and co-marketing initiatives. Build and lead a high-performing commercial team across sales, marketing, revenue operations, and partnerships. Establish performance culture, targets, incentives, and operational frameworks. Partner with the CEO and leadership team on long-term strategic planning.