15+ years of experience in IT/software services with a strong track record in sales, BD, and/or strategic account growth. Deep industry experience in financial services or healthcare within the GTA, understanding sector-specific use cases, regulations, and business drivers. Ability to articulate company product and service offerings within the chosen industry vertical context. Demonstrated ability to leverage industry relationships, insights, and domain knowledge to open doors and build trust. High-level familiarity with current technology and digital transformation trends (AI, automation, cloud, AI-assisted software development). Excellent communication and relationship-building skills across senior stakeholders. Proven experience establishing markets for new entrants in Ontario.