Work with families and professional referral sources for seniors needing community or home care transitions. Deliver on target quota of families selecting senior care options by generating qualified patient referrals. Maintain a portfolio of clients (social workers, case managers, discharge planners) in hospitals and skilled nursing centers. Develop, own, and grow book of accounts to increase referral volume. Cultivate new contacts through networking, cold calls, and service presentations. Follow up with referral sources on discharge outcomes. Educate families on care options and work with Senior Living Advisors. Leverage CRM reports to develop and manage pipeline. Pilot new initiatives and provide feedback.