Lead strategic value based engagements for Webflow’s largest and most complex sales pursuits. Build and enhance ROI models, total cost of ownership analyses, and business case assets. Develop tailored industry and persona-based insights. Partner closely with Sales, Solution Engineering, Customer Success, and cross functional teams to elevate value based selling. Contribute to customer value insights, benchmarks, and outcome validation. Advance value consulting methodologies by identifying opportunities to leverage AI, automation, and scaled tooling. Ensure alignment with Product Marketing to maintain cohesive persona based value narratives and market positioning. Operate as a collaborative partner across the revenue organization.