Direct overall sales efforts to achieve orders, revenue, expense, and market share goals. Be accountable for the execution of sales strategy and overall sales team's performance. Develop and implement comprehensive, data-driven sales strategies. Set and monitor key performance indicators (KPIs), manage sales forecasts and budgets. Build a team of high-performance sales representatives. Coach and develop the sales team. Partner with Marketing, Medical Affairs, Market Access, and Operations. Provide market intelligence, competitive analysis, and customer feedback. Build and maintain relationships with key opinion leaders and customers.