Social Media and Data Analyst

Bachelor's degree in journalism, communications, public administration, planning, marketing or related field, or equivalent experience. Minimum 6+ years of related corporate communications/public relations experience. Journalism background. Excellent verbal and written communication skills. Experience in project management. Must be able to obtain suitability within the Department of Homeland Security.

Assist with communication evaluations and provide strategic guidance based on social media, digital, and audience performance metrics. Conduct market research, analyze public perception, and translate findings into actionable recommendations. Manage projects from end-to-end, including planning, coordination, schedule management, and client reporting. Organize public relations activities, including news conferences and events. Create campaigns and partner with business leaders to relay insights and research outcomes. Develop and deliver customized training sessions on communications, media, or marketing. Establish baseline metrics, track performance trends, and translate results into recommendations. Track impressions, engagement, and audience behavior to guide content decisions. Provide monthly recommendations for tactical adjustments to strengthen reach and engagement. Monitor social trends and viral content to anticipate conversations and craft timely responses. Use analytics tools like GA4 and GovDelivery to connect digital performance with press outcomes. Cross-reference media inquiry data with digital behavior to identify reporter interactions. Analyze audience behavior to inform targeted regional pushes or issue-specific campaigns.