Data Analyst, Pharma, Health and Wellness Media (Remote)

Bachelor's degree in Data Science, Computer Science, Statistics, or related technical field (or equivalent experience). 1-2+ years in data analytics, business intelligence, or related field. Proficiency in SQL and familiarity with data warehousing (Snowflake preferred). Experience with Python for data manipulation and analysis. Basic understanding of dbt for data transformations. Exposure to Segment, Iterable, or similar marketing platforms a plus. Proficiency in BI/visualization tools (Tableau preferred). Basic understanding of web technologies and web analytics. Understanding of healthcare marketing concepts or prior exposure to the healthcare industry is highly desirable. Knowledge of digital marketing channels is beneficial. Strong communication skills. Attention to detail and sense of ownership. Creativity, intellectual curiosity, and empathy. Adaptability, flexibility, and a bias for action. Excellent time management skills.

Analyze user behavior data across content, campaigns, and channels. Develop and maintain dashboards for monitoring KPIs. Perform deep-dive analysis into campaign effectiveness and user segmentation. Support A/B testing initiatives and recommend optimizations. Assist in building behavioral models and attribution frameworks. Collaborate with stakeholders to define metrics and interpret findings. Support data integrity and alignment across martech platforms. Present findings to non-technical audiences. Identify opportunities to improve data quality and analytics processes.