Substantial hands-on experience in web optimization, publishing workflows, CRO, and technical web fundamentals. Comfortable managing the technical publishing process, including CMS ownership and release validation. Strong data literacy for hypothesis generation, experimentation, and insight translation. Experience collaborating across multiple disciplines (e.g., Paid Media, SEO, Brand). Ability to prioritize in a fast-moving growth/SaaS environment. Excellent communication skills to influence stakeholders and explain technical issues.