Sr. Manager of Growth Creative

7-10+ years of driving performance creative for a growth-stage DTC brand (ideally CPG, wellness, or beauty). Track record of scaling Meta/TikTok spend while maintaining or lowering CAC. Ability to rapidly iterate from concept to live ad. Proficiency in analyzing ROAS tables, lift-study error bars, and pixel diagnostics. Established network of UGC creators, editors, and motion designers. Experience in leading teams, including hiring, coaching, setting KPIs, and fostering a test-and-learn culture. Fluent in Ads Manager, TikTok Ads, GA4, Northbeam/Rockerbox, Premiere/Final Cut, Figma/Canva, Airtable, and automation platforms (Zapier, Make). Operate proactively, with a focus on deadlines, in a fast-moving, ambiguous environment.

Refine performance marketing hook-farm workflow. Build playbooks for content concepting, UGC sourcing, scripting, post-production, and asset QA. Set creative roadmaps for Meta ASC/ABO, TikTok Spark, YouTube Shorts, P-Max, and emerging surfaces. Partner with media-buying team on spend/CAC targets and refresh rates. Define success thresholds (thumb-stop rate, cost-per-incremental-purchase). Run incrementality tests and translate findings into creative briefs. Translate science-heavy brand pillars into performance hooks. Sync with Brand, Retention, and Product teams on launches, promos, and audience insights. Lead hybrid squad of in-house editors, UGC coordinators, freelance creators, and post houses. Negotiate, brief, and QA agency or creator deliverables. Own creative library taxonomy, automated kill-rules, and performance dashboards. Improve production tech stack (AI clip-generation, dynamic text overlays, motion templates).