Own and optimize the full client acquisition pipeline from lead generation to enrolment. Maintain momentum and resolve bottlenecks throughout the client journey. Provide proactive follow-up across all communication channels. Brief freelancers, review assets for funnel suitability, and provide strategic creative direction. Oversee paid and organic acquisition channels, including Meta ad campaigns. Leverage AI tools for research, messaging, data analysis, and workflow streamlining. Guide founder on messaging, video scripts, and strategic actions based on funnel performance. Achieve KPIs for net monthly enrolments, conversion rates, and progression through funnel stages.