Field Marketing Manager (East)

5+ years in field marketing and sales, event marketing, and brand ambassador management (beverage experience preferred). Strong organizational skills; ability to manage multiple projects. Proven ability to work independently in a fast-paced, remote environment. Excellent interpersonal and communication skills. Proficiency in KPI tracking and reporting. Clean driving record; background check required for leased vehicle use. Creative and resourceful in identifying local marketing opportunities. Results-driven with a proactive, problem-solving mindset. Comfortable working nights, weekends, and holidays for events. Ability to lift and transport event materials (up to 50 lbs).

Plan and execute guerrilla sampling programs to drive brand awareness and trial. Build relationships with local businesses, influencers, and event organizers. Adapt national marketing campaigns for local audiences. Coordinate OLIPOP presence at major events. Negotiate sponsorships and evaluate strategic fit for events. Manage event logistics: permits, staffing, product delivery, and on-site setup. Recruit, train, and oversee part-time Brand Ambassadors. Ensure compliance with brand guidelines and sampling protocols. Track ambassador hours, performance, and KPIs. Partner with Sales on account activations, blitzes, and merchandising. Work closely with Marketing to report on localized campaigns and consumer insights. Track budgets for sampling and events; report on performance metrics. Identify creative opportunities to reach new consumer profiles.