Work with families and referral sources for seniors needing community or home care transitions. Deliver on target quota of families selecting senior care options by generating patient referrals. Maintain a portfolio of clients in hospitals and skilled nursing centers. Develop, own, and grow book of accounts to increase referral volume. Cultivate new contacts through networking, cold calls, and presentations. Educate families on care options and coordinate with Senior Living Advisors. Leverage and analyze CRM reports to manage pipeline. Pilot new initiatives and provide feedback.