E-Commerce Acquisition Specialist (India)

3-5 years of digital marketing experience Strong, hands-on experience with SEO (technical + on-page) Strong, hands-on experience with SEM / Google Ads Experience with keyword research & competitive analysis (SEMRush preferred) Experience with GA4 and Looker Studio Understanding of e-commerce KPIs (ROAS, CPA, AOV, Conversion Rate) Strong analytical skills Comfort with multi-account management Excellent spoken and written English Ability to present to U.S. clients Ability to work partial U.S. time-zone overlap (evening IST hours)

Own acquisition performance for assigned e-commerce clients Join client calls, present results, and provide recommendations Convert client goals into channel strategies, budgets, and test plans Conduct keyword research, technical audits, and competitive analysis Optimize site structure, metadata, internal linking, and on-page content Build content briefs and collaborate with writers Manage Google Ads and Microsoft Ads campaigns Optimize campaigns for ROAS, CPA, and conversion goals Run A/B tests, refine audiences, and create test plans Support paid social campaigns across Meta, TikTok, Pinterest, LinkedIn Manage audience segmentation, creative briefs, and campaign optimizations Manage affiliate networks (Impact, ShareASale, Rakuten, Awin) Recruit partners, monitor performance, and manage offers Build dashboards in GA4, Looker Studio, and platform tools Own UTM strategy, tag validation, and conversion tracking QA Produce weekly and monthly performance reports