3 to 7+ years of field sales experience in CPG, beverage, supplements or CBD Proven track record selling into grocery, natural or pharmacy Existing retail buyer relationships in the West Strong understanding of retail math, margins, promo planning Comfortable selling a regulated product and following compliance guidelines Highly organized, self-directed, and motivated by new business development Willing and able to travel frequently for store and buyer visits Experience with CBD, supplements, natural products or functional beverages (nice to have) Experience launching new brands or building new territories (nice to have) Familiarity with basic CRM tools and reporting (nice to have)