PPC Team Lead

Advanced hands-on knowledge of all Google Ads campaign types (Demand Gen, GDA, Video, Search, PMax) Proven experience running structured, high-volume creative testing Expert command of automation for campaign testing, bidding and management Experience building robust strategic test-and-learn roadmaps Solid understanding of UX fundamentals Highly analytical, structured mindset, strong attention to detail Experience with additional media-buying platforms is highly beneficial Takes full ownership and accountability for outcomes Leads cross-functional collaboration Drives impact with a high-autonomy, proactive approach Leads, mentors and elevates team members

Own, develop, and scale Google Ads strategy Lead large-scale budget planning and forecasting Build and manage optimisation roadmaps and OKRs Oversee the full creative performance pipeline Own funnel performance for all Google Ads campaigns Monitor and analyse performance metrics Stay ahead of industry and competitive trends Partner to develop automation solutions Collaborate with UA teams across other products and channels Build strong relationships with key stakeholders Lead, mentor and develop a small UA team