PPC Team Lead

Advanced hands-on knowledge of all Google Ads campaign types (Demand Gen, GDA, Video, Search, PMax). Proven experience running structured, high-volume creative testing. Expert command of automation for campaign testing, bidding and management. Experience building robust strategic test-and-learn roadmaps. Solid understanding of UX fundamentals. Highly analytical, structured mindset, strong attention to detail. Confidence working with large datasets and tools such as Excel, BI platforms, GA4 and data-visualization tools. Experience with additional media-buying platforms (DSPs, Paid Social, Native Ads, Apple Search Ads) is highly beneficial. Takes full ownership and accountability for outcomes. Leads cross-functional collaboration. Drives impact with a high-autonomy, proactive approach. Leads, mentors and elevates team members.

Own and scale end-to-end Google Ads strategy for high-budget campaigns. Lead large-scale budget planning and forecasting, owning key KPIs. Build and manage optimization roadmaps and quarterly OKRs. Oversee the full creative performance pipeline. Own funnel performance for all Google Ads campaigns. Monitor and analyze performance metrics using Google Ads and internal BI tools. Stay ahead of industry and competitive trends. Partner with Tech Lead and Martech teams to develop automation solutions. Collaborate closely with UA teams across other products and channels. Build strong relationships with key stakeholders. Lead, mentor and develop a small UA team.