Director, D2C Growth & Innovation, Americas

12+ years of experience in D2C leadership roles within high-growth consumer, health, or technology environments. Proven ability to translate consumer insights and behavioral data into actionable business strategies. Deep analytical fluency, experienced in cohort analysis, funnel optimization, and understanding business outcomes. Experience developing strategies to increase AOV, attach rates, and repeat purchases. Strong cross-functional influence, partnering across Product, Marketing, Analytics, and Finance. Skilled at defining metrics, building forecasting and measurement frameworks, and communicating insights. Track record of scaling D2C or e-commerce businesses through data-informed experimentation, personalization, and optimization. Thrives in fast-paced, high-growth environments and brings clarity in complex situations. Excellent communicator and storyteller, capable of distilling complex data for executives.

Shape D2C growth strategy across channels, geographies, and product lines. Drive consumer and purchase insights by partnering with analytics and data teams. Inform business decisions through data by developing actionable insights. Operationalize growth initiatives by translating strategic objectives into programs. Expand multi-product growth by shaping strategies for adoption and repurchase. Forecast and measure performance by building frameworks for tracking and reporting. Foster cross-functional collaboration with various departments. Influence at the highest levels by shaping D2C strategy and growth priorities.