3+ years of experience in programmatic roles. Hands-on experience in media buying and campaign optimization in DSPs (TTD, DV360 preferred). Proven track record in Programmatic media planning, buying, and building measurement frameworks. Understanding of programmatic and other channels working together. Experience driving programmatic growth for B2B/SaaS clients with budgets over $50k/month. Strong cross-collaboration, interpersonal, and communication skills. Solid analytical ability and attention to detail.