Senior Programmatic Strategist (Remote Mexico)
Location:Canada, Mexico, United Kingdom
Languages:English
Seniority level:Senior, 3+ years
Experience:3+ years
Skills:
Data AnalysisStrategySEOCommunication SkillsAttention to detailDigital MarketingAccount ManagementReportingTroubleshootingClient relationship managementCross-functional collaboration
Requirements:
3+ years of experience in programmatic roles at publishers, agencies, or ad tech. Hands-on expertise in media buying, building and optimizing campaigns in DSPs. Preference for experience in The Trade Desk (TTD) and DV360. Proven track record in Programmatic media planning, buying, and building measurement frameworks. Strong understanding of how programmatic and other channels work together. Experience driving programmatic growth across B2B/SaaS clients with budgets over $50k/month. Strong cross-collaboration, interpersonal, and communication abilities. Solid analytical ability and exceptional attention to detail. Results-oriented mindset capable of balancing multiple projects.
Responsibilities:
Create comprehensive media strategies aligned with client objectives. Leverage data for precise audience targeting and segmentation. Develop and implement programmatic campaigns in DSPs (DV360, TTD). Monitor and optimize campaigns for performance. Generate performance reports with actionable insights. Identify and resolve campaign issues. Collaborate with creative, analytics, and account teams. Serve as the primary client contact for campaign updates. Present campaign plans, reports, and recommendations to clients.
