Senior Programmatic Strategist (Remote Canada)
Location:Canada
Languages:English
Seniority level:Senior, 3+ years
Experience:3+ years
Skills:
Data AnalysisSEOMarketingDigital MarketingA/B testingAccount ManagementReportingClient relationship management
Requirements:
3+ years of experience in programmatic roles Hands-on expertise in media buying and campaign optimization in DSPs Experience in TTD and DV360 preferred Proven track record in Programmatic media planning and buying Experience building measurement frameworks Strong understanding of programmatic and other channel integration Experience driving programmatic growth for B2B/SaaS clients with budgets over $50k/month Strong cross-collaboration and client-facing communication skills Solid analytical ability and attention to detail
Responsibilities:
Develop comprehensive media strategies Leverage first-party and third-party data for targeting Plan and implement programmatic campaigns in DSPs Optimize campaigns for performance and pacing Generate and analyze performance reports Troubleshoot campaign performance issues Coordinate with creative, analytics, and account teams Serve as primary client contact for performance updates Present campaign plans and strategic recommendations to clients
