Senior Programmatic Strategist (Remote US)
90000 - 110000 USD per year
Location:United States, Canada, Mexico, United Kingdom
Languages:English
Seniority level:Senior, 3+ years
Experience:3+ years
Skills:
Data AnalysisAccount ManagementReportingClient relationship management
Requirements:
3+ years of proven experience in programmatic roles. Hands-on expertise in media buying and campaign optimization in DSPs (TTD, DV360 preferred). Proven track record in Programmatic media planning, buying, and building measurement frameworks. Strong understanding of how programmatic and other channels integrate. Experience driving programmatic growth for B2B/SaaS clients with budgets over $50k/month. Strong cross-collaboration skills. Excellent interpersonal and communication abilities. Solid analytical ability and attention to detail. Results-oriented mindset capable of balancing multiple projects.
Responsibilities:
Develop and implement programmatic media strategies. Leverage data for audience targeting and segmentation. Plan and set up programmatic campaigns across DSPs. Optimize campaigns for performance and pacing. Generate performance reports and provide insights. Troubleshoot campaign performance and delivery issues. Collaborate with creative, analytics, and account teams. Serve as the primary client contact for performance and strategy. Present campaign plans and performance to clients.
