3+ years of experience in programmatic roles (publishers, agencies, ad tech). Hands-on expertise in media buying and campaign optimization in DSPs (TTD, DV360 preferred). Proven track record in Programmatic media planning, buying, and building measurement frameworks. Strong understanding of how programmatic and other channels work together. Experience driving programmatic growth for B2B/SaaS clients with budgets over $50k/month. Strong cross-collaboration and client-facing communication skills. Solid analytical ability and attention to detail. Ability to balance multiple projects effectively.