3+ years of analytics or marketing technology experience in an agency, ad-tech, or client environment. Strong proficiency with analytics platforms (GA4, Adobe Analytics, Amplitude) and tag management systems (GTM, Segment, Tealium, Adobe Launch). Working knowledge of server-side tracking, data privacy tools, and CDP architecture. Experience with MMPs and mobile tracking (with or without SDK/MMP integrations). Understanding of web development (HTML, JavaScript) and data structures used for tracking. Awareness of the digital marketing landscape. Demonstrated ability to scope, plan, and execute technical projects while managing multiple stakeholders and priorities. Excellent communication skills. A proactive, curious mindset and passion for learning new tools, APIs, and data systems.