Associate Digital Analytics Specialist

Familiarity with web analytics, digital tracking, or marketing data Eagerness to master Tag Management Systems and analytics platforms like Google Analytics, Amplitude, and Segment Experience with implementing tracking for marketing performance (conversions, impressions, custom events) Understanding of user identification, conversion tracking models, and channel attribution Basic knowledge of marketing platforms (Google Ads, Meta Business Manager, LinkedIn Ads) Familiarity with cookies and user consent concepts

Contribute to high-level definition of tracking plans Ensure event naming, metadata structure, and data formats align with data ecosystem Collaborate to convert business needs into actionable tracking specifications Oversee implementation and maintenance of tracking using Segment and Google Tag Manager Coordinate with Engineering teams to guide tracking integration