Senior SEM Specialist (Full Remote)

At least 5 years of experience in Online Advertising for Google, Bing Excellent Internet data analysis capabilities Strong Knowledge in Google Analytics & Google Tag Manager Advanced Microsoft Excel skills Strong analytical skills Fluent in English and Spanish Bachelor or Master Degree in Marketing, Business, e-business, economics is a plus Very strong attention to detail Capable of managing multiple projects simultaneously Ability to work independently and synthesize large amount of data Flexibility, being able to adapt quickly to changing priorities Team worker Online spirit Desire to share your experiences and knowledge Organized Self-motivated Proactive

Implement PPC strategy and tactics (Google, Bing, and others) PPC Campaigns optimization and testing on multi-language accounts Keyword research and search queries analysis Ad Creation and Testing Quality score improvements Conversion optimization and tracking to increase ROI and drive volume Develop new seasonal/promotional offers and optimize landing pages, generating text ads, keywords and bids Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research Creating briefings for creative and cooperating with design Define retargeting/remarketing strategies Target audiences for each purpose Implement retargeting/remarketing campaigns Management and optimization of remarketing campaigns Reporting and analysis on different performance metrics: CPA, CPL, ROI, KPI's, CTR