Marketing Content Lead (Part-time)

Strong understanding of B2B marketing and content strategy, particularly for professional services or consulting. Exceptional writing skills with the ability to make complex concepts accessible and engaging. Experience creating content across multiple channels and formats for business audiences. Fluency with AI tools for content creation and the judgment to know when to use them versus pure human creativity. Strategic thinking with the ability to connect content initiatives to business goals and revenue outcomes. Self-directed work style with the ability to manage your own calendar and deliverables. Understanding of LinkedIn as a primary channel for B2B thought leadership and demand generation. Entrepreneurial mindset with the adaptability to thrive in a fast-moving startup environment.

Develop and execute a consistent content calendar across LinkedIn, email, and partnerships. Translate strategic insights and complex transformation concepts into clear, compelling narratives. Leverage AI tools to amplify content creation while maintaining an authentic voice and brand consistency. Collaborate with leadership to capture their expertise, insights, and client success stories for content development. Create various content formats, including thought leadership articles, case studies, email campaigns, and social media posts. Monitor content performance against established KPIs. Ensure all content aligns with brand positioning and reinforces our core message. Own positioning strategy and build scalable content systems (for senior-level hires).