Develop deep understanding of revenue funnel, customer journey, and GTM motions Audit current tools, data flows, and operational gaps Deliver prioritized roadmap for systems, reporting, and process improvements Establish initial KPIs and dashboards Implement scalable workflows and data structures across Salesforce and GTM tooling Build forecasting, pipeline analysis, and performance reporting Align revenue systems to create a single source of truth for the GTM organization Launch enablement programs and foundational playbooks Fully own the end-to-end revenue engine and operational cadence Drive measurable improvements in conversion, retention, and forecasting accuracy Identify and resolve friction points across the customer journey Serve as a strategic partner to executives