Plan, manage, and optimize campaigns to generate MQLs and revenue. Execute campaigns across multiple channels (paid media, webinars, email, ABM, SEO, partnerships). Run rapid experiments to test and scale initiatives. Collaborate with Sales to optimize lead flow and SLAs. Develop dashboards to measure key marketing metrics (CPL, CAC, ROI). Partner with Product Marketing and Content teams for campaign alignment. Introduce innovative demand generation strategies (PLG, virtual events). Utilize AI tools to enhance campaign speed, creativity, and impact.