Marketing Manager

Bachelor’s degree in Marketing, Communications, Business, or related field. Minimum 5 years of marketing experience with a focus on digital and e-commerce strategy. Knowledge of the dental or orthodontic industry preferred. Strong project management skills. Proficiency in HubSpot. Strong analytical skills with experience in Google Analytics and Excel. Excellent communication and collaboration skills.

Develop and execute integrated marketing campaigns for direct business channels. Collaborate with product management on audience, offers, and content. Manage campaign workflows using HubSpot. Monitor and analyze campaign performance with analytics platforms. Conduct A/B testing for campaign improvement. Partner with sales and professional relations teams. Support marketing leadership in planning and reviews.