Identify, evaluate, and form partnerships with 3rd-party IP owners, creators, content owners, and brands. Build and manage long-term relationships with partners and key platforms. Develop partnership proposals, negotiate terms, and collaborate with legal teams to finalize agreements. Facilitate smooth onboarding, integration, and ongoing management of new and existing partners. Work cross-functionally with marketing, production, editorial, analytics, and other internal teams. Use data insights to forecast performance, optimize strategy, and support business cases. Track campaign outcomes, coordinate performance reviews, and prepare quarterly reports. Build and diversify revenue streams through existing and new partnership opportunities.