- Own the end-to-end process for sending our three weekly WhatsApp strategy pings to creators.
- Expand from the current 5‑creator test group to a significantly larger, well-structured test cohort.
- Ensure accurate audience lists, correct message templates, and timely sends each week.
- Prepare and schedule messages according to agreed cadences and playbooks.
- Run basic QA checks (links, formatting, personalisation fields) before sends.
- Monitor delivery issues and flag any anomalies or message failures to the team.
- Maintain clean tracking sheets for creator cohorts, message sends, responses, and key engagement metrics.
- Update performance dashboards/trackers weekly (e.g. response rates, click-throughs, content actions taken).
- Support simple analysis of test results (e.g. comparing different message variants or cohorts) and surface clear insights.
- Help set up structured experiments (e.g. A/B tests across different copy, timings, or creator segments).
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