- Own the entire AI UGC pipeline: hooks, scripts, avatar/voice generation, editing, captions, publishing
- Ship 20–50 TikTok ad variants a week
- Run creative testing loops: read hook rates, hold rates, CPMs
- Kill losing assets fast and scale winning ones
- Stay on the bleeding edge of AI generation tooling
- Constantly rebuild the production pipeline
- Navigate TikTok ad policy, supplement compliance, and AI-content disclosure