Build and maintain strong, long-term relationships with C-suite executives and senior leaders. Develop and execute multi-year account plans, business plans, and growth initiatives. Identify and pursue new business opportunities within existing accounts (upsell and cross-sell). Act as the internal 'quarterback' for the account, coordinating with cross-functional teams. Monitor account performance, including P&L, revenue, growth, and retention targets. Stay informed on market dynamics and emerging trends to provide proactive insights. Accurately forecast pipeline and revenue using CRM tools like Salesforce. Travel as needed (often 30% or more) to client sites, corporate offices, and industry events.