Integrated Campaigns Lead

Posted about 1 month agoViewed
128000 - 175000 USD per year
United StatesFull-TimeActive Insurance
Company:Coalition, Inc.
Location:United States
Languages:English
Seniority level:Lead, 8-10 years
Experience:8-10 years
Skills:
Project ManagementCross-functional Team LeadershipStrategyMarketingDigital Marketing
Requirements:
8-10 years of experience in Integrated Campaigns, Digital Marketing, Demand Generation, ABM, or Field Marketing. Experience leading campaigns at a growing company and operating at scale. Strong understanding of multi-channel GTM motions, audience segmentation, and campaign orchestration. Excellent communication and project management skills. Proven ability to rally large cross-functional teams. Strong analytics and campaign performance reporting skills.
Responsibilities:
Develop and operationalize a campaign theme calendar. Champion priority audiences by understanding needs and influencing segmentation. Own and execute multi-channel campaign strategy with full-funnel goals. Rally cross-functional groups around unified campaign plans. Optimize channel investment for high-impact audience engagement. Provide analytics and reporting for campaign improvement.
About the Company
Coalition, Inc.
View Company Profile
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