Social Video Content Strategist, Base (Contract)

6+ years of experience in social media strategy, content marketing, or brand storytelling. Deep understanding of platform algorithms, audience behavior, and content trends. Strong creative instincts paired with analytical thinking. Excellent writing and communication skills with a sharp visual eye. Comfortable working cross-functionally with marketing, design, and growth teams. Passionate about culture, creators, and what’s next for onchain media

Develop and manage a holistic social content video strategy across primary platforms Instagram, TikTok, YouTube, as well as X and Base App Set measurable goals and KPIs for growth, engagement, and conversion. Conduct audience research and competitive analysis to inform direction Collaborate with marketing, creative office, and community creators to create unique, engaging platform-native content. Develop creative briefs and posting strategies aligned with key launches, campaigns, and cultural moments. Experiment with emerging trends, formats, and technologies to keep the brand relevant and innovative. Build and foster community through authentic engagement and creator collaborations. Identify and amplify user-generated content and influencer partnerships. Track, analyze, and report performance metrics; translate insights into actionable recommendations and share with stakeholders. Optimize content performance through A/B testing, creative iteration, and real-time trend monitoring.