- Manage customer accounts and content production timelines using content calendars.
- Ideate content topics supporting customer objectives and create high-quality content.
- Work with freelance writers on planning, organizing, and producing SEO-optimized content.
- Provide editorial direction and feedback to freelance writers.
- Maintain proactive communication with customers about business goals and SEO strategies.
- Analyze competitor websites and content strategies.
- Create in-depth writers’ briefs following SEO best practices.
- Write content adhering to customer brand guidelines.
- Optimize existing website content for search engines.
- Attend cross-departmental and customer meetings for strategy alignment.
- Monitor and strive to reduce revision rates.
Project ManagementContent creationSEO+1 more