Manage customer accounts and content production timelines using content calendars. Ideate content topics supporting customer objectives and create high-quality content. Work with freelance writers on planning, organizing, and producing SEO-optimized content. Provide editorial direction and feedback to freelance writers. Maintain proactive communication with customers about business goals and SEO strategies. Analyze competitor websites and content strategies. Create in-depth writers’ briefs following SEO best practices. Write content adhering to customer brand guidelines. Optimize existing website content for search engines. Attend cross-departmental and customer meetings for strategy alignment. Monitor and strive to reduce revision rates.