5+ years in Salesforce architecture and implementation, with significant hands-on experience in Salesforce Data Cloud. Deep data modeling expertise within the Salesforce ecosystem, including customer segmentation and activation best practices. Strong Data Architecture skills with experience integrating Data Cloud with modern cloud data platforms (e.g., Big Query, Snowflake, Databricks). Exceptional stakeholder navigation skills, conversing with C-level executives and technical teams. Ability to simplify complex technical concepts and articulate strategic roadmaps to non-technical audiences. Relevant professional certification or equivalent technical background.