Lead Product Marketing Manager (Contract)

6 - 10 years of B2B Product Marketing experience, ideally in hybrid PLG + SaaS environments. Experience working with or for nonprofit organizations. Proven success leading GTM launches for complex, cross-functional product initiatives. Strong writing and positioning skills. Deep curiosity and analytical thinking; seek out insights through data (quant and qual). Empathy for both customers and internal stakeholders. Comfortable navigating ambiguity and change in a fast-moving environment. Familiarity with tools like ClickUp, Figma, Amplitude, Crayon, Slack is a plus. Stellar presentation skills - both in creating decks as well as presenting internally and externally.

Lead go-to-market strategy and launch for key products. Assist with alpha and beta programs, including sourcing customers and gathering structured feedback. Drive adoption-focused in-product messaging and influence lifecycle campaigns. Collaborate with demand gen and other key teams to launch integrated campaigns. Act as a thought partner to PMs, product designers, and research team. Develop clear opportunity cases for roadmap items. Advocate for features and experiences that improve activation, retention, and monetization. Own positioning and messaging for key product areas. Collaborate with marketing and comms early to ensure narratives are consistent. Ensure messaging is clear, compelling, and aligned across product surfaces, marketing assets, and sales collateral. Work closely with Sales, Customer Success, and Solutions Engineering to align product messaging. Equip GTM teams with the right content, narratives, and training. Serve as a go-to expert for product and product positioning questions. Run continuous feedback loops with internal stakeholders and customers. Help optimize PMM workflows to scale impact while staying agile.