Shopper Marketing Manager

7+ years of shopper marketing, retail marketing, or trade marketing experience, preferably in CPG Experience in infant/baby category, natural products, or premium consumer brands is a strong plus Proven track record of developing successful shopper marketing programs Strong understanding of retail landscape across traditional and digital channels Data-driven mindset with ability to analyze retail data and translate insights into actionable strategies Excellent project management skills Creative problem-solver Strong cross-functional collaboration skills Knowledge of retail media networks and digital shopper marketing tactics Experience managing external agencies and vendor relationships

Develop and execute comprehensive shopper marketing strategies across key retail channels Partner with sales team to create retailer-specific marketing programs Design and manage in-store and online promotional campaigns Lead the development of shopper marketing materials Analyze shopper insights, retail data, and category trends Manage shopper marketing budget Collaborate with brand marketing, creative, and product teams Build relationships with retail partners Monitor competitive activity and industry trends Track and report on program effectiveness