Senior Product Marketing Manager

3+ years of experience in B2B SaaS product marketing or a closely related role Experience marketing products to mid-market and/or enterprise customers Proven experience running product launches (from strategy to execution) Experience working closely with product managers and engineers Hands-on experience using the website as a channel: writing or owning web copy, working with designers on layout, visuals, and overall page experience, overseeing implementation and tracking performance Strong ability to understand the product and translate it into clear, compelling marketing narratives Experience turning product information into multiple asset types: web pages, guides, and ad copy Demonstrated experience in positioning and competitive research, with strong attention to detail Exceptional copywriting skills (mandatory)

Own product launches end-to-end Plan and run product and feature launches for a B2B SaaS product Work closely with Product and leadership to shape launch scope and priorities Turn product inputs into clear narratives, messaging, and launch assets Partner with Product, Sales, and CS to ensure launches land with the right audience and use cases Act as a strategic product partner Sit with Product and leadership to understand market signals, customer pain points, and competitive moves Translate these into clear problem statements, hypotheses, and recommendations Drive cross-functional execution with designers and engineers on key marketing/product surfaces Own positioning & competitive narrative Develop and refine product positioning and messaging for mid-market and enterprise segments Conduct competitive research and help build competitive positioning and talk tracks Make the website a high-performing growth channel Own specific web pages end-to-end: from brief → copy → design → go-live → performance Write web page copy that speaks to mid-market and enterprise buyers Work closely with designers: provide clear briefs, share strong reference examples, and review design with a marketing lens Continuously monitor and improve page performance (conversions, engagement, funnel metrics) Translate product into scalable marketing assets Understand the product deeply and convert product information into website pages, landing pages, guides, playbooks, one-pagers, ad copy and campaign assets Maintain consistency in messaging across assets while tailoring to different formats and channels