Product Marketing Manager

4+ years of B2B SaaS product marketing experience, ideally in SEO, web technologies, or developer tools. Proven ability to translate technical product capabilities into clear, outcome-driven messaging. Experience launching and positioning products in enterprise or mid-market environments. Strong background in building sales enablement content and supporting ABM or enterprise campaigns. Excellent research and analytical skills — ability to pull insights from customers, competitors, and markets. Familiarity with e-commerce, technical SEO, or related domains a strong plus. Strong collaboration skills with experience working cross-functionally with product, engineering, and revenue teams. Outstanding written and verbal communication skills.

Own product launches end-to-end: positioning, messaging, collateral, and internal enablement. Create and maintain sales enablement assets (battlecards, ROI calculators, decks, case studies). Build a competitive intelligence function. Define and update ICP personas and buyer journeys, with a focus on mid-market and enterprise e-commerce. Partner with Product to ensure roadmap items are translated into customer-friendly narratives and value propositions. Equip partners with co-marketing decks, playbooks, and enablement guides. Collaborate with the Head of Enterprise Sales on ABM and enterprise campaigns. Collect and synthesize customer and partner feedback to influence product roadmap and GTM strategy. Track feature adoption and usage, measuring the effectiveness of GTM launches.